The Drive of Competition

For today’s consuming society, there are so many products that can be utilized similarly in use and in product. The simple task of buying clothing detergent can prove to be an overwhelming task, filled with many questions you have to answer. Walking down the bright orange aisle, there seems to be twenty different types of Tide detergent alone, advertising the original, color safe bleach, cold wash, ultra concentrated, etc..., etc... On top of that, you have many different scents to choose from. Powder or liquid?? Then turn around and your eyes are overpowered with the bright bold colors of other brands; bright blue Cheer and lime green Gain detergents each offering the same range of options.

Because of the excess of products available to the public now-a-days, designers have to be creative to get people’s attention and entice them to buy their product. Products have to be advertised correctly and creatively in order for them to be a successfully selling product.

For example, analyzing my Tide with color safe bleach alternative, the designers at Tide have created a very eye-catching design. First off, the bright orange color of the bottle is automatically intriguing. Juxtaposed against the bright orange the white cap really pops along with the white and rainbow label advertising the color safe element in many colors. The interesting bottle design and clean flow of the curves made me pick up this exact bottle out of the line-up to buy instead of the many other options. Tide is no longer just an orange box with the letters T-I-D-E sprawled across the front.

This competition has to drive designers to be more and more creative and innovative in order to get their design seen and used and their voice as a designer heard. However, for the consumers, we constantly get to see new and interesting designs utilizing color techniques, intriguing shapes, and the use of new materials.

(Thank you for the picture: http://ai.pricegrabber.com/pi/73/48/72/734872576_125.jpg)